OUR UNKIBBLED JOURNEY
UnKibbled started with a simple need: I wanted to cook healthy, high-quality meals for my dog, but like many people, I didn’t always have the time to do it every day. I tried the usual store-bought options, but nothing felt right. Kibble is overly processed, and canned or wet dog food just doesn’t seem like real food.
So, I developed a well-balanced, home-style recipe that could be cooked in batches, frozen, and served whenever needed. It was fresh, easy, and most importantly, something my dog actually enjoyed eating.
From that small solution came a bigger idea. What if every dog owner could feed their dog real food without all the stress and prep? That’s the heart of UnKibbled. We’re here to make proper meals for dogs simple, healthy, and accessible across New Zealand.
We’re just getting started, but we’re building something real, one bowl at a time.
OUR MISSION
At UnKibbled, we believe dogs deserve real food meals made with the same care and ingredients you’d use in your own kitchen. Too many pets are stuck eating dry, over-processed kibble or bland meat paste, and we’re here to change that. Our mission is to provide fresh, cooked, and nutritionally balanced meals that support a dog’s health, happiness, and quality of life. Every meal we make is crafted from human-grade ingredients, packed sustainably, and frozen for convenience, so giving your dog the best is easy, even on busy days. We’re not just feeding dogs; we’re helping people care for them like the family they are.
